TKMaxx – Love Summer

LOVE Summer, LOVE this campaign. The summer campaign from TKMaxx has a 90’s feel which is on trend, with a vibrant neon colour colour palette blended with a bohemian festival vibe. The photography has a confident fun vibe, embracing uniqueness and individuality. The supporting headlines ‘Love your style’ and ‘Respect your money’  underline the TKMaxx approach of affordable fashion.

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