#knitbombing

Warehouse has been knitbombed! This campaign is pure genius, who knew you could make a buying a jumper so much fun. The store has been taken over with knitting in brightly coloured wool and lambs (some of which are wearing knitted items). The window grabs you immediately, filled with the cool lambs and a fence which spills out onto the street. The campaign also has a social media part, encouraging customers to Instagram their new jumper in order to win shopping vouchers. This campaign definitely works as I left the shop as a proud owner of a new jumper – I’ve been knitbombed!

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