Sprout love – White Stuff 2013

Tis’ the season to have fun with your point-of-sale, White Stuff have amazing campaigns, they always make me smile. Their 2013 Christmas campaign does not disappoint it has a fun take on the Christmas classic the ‘Brussel Sprout‘. The windows feature giant brussel sprouts and and sprout wall paper, both provide the perfect backdrop for their clothing. The campaign asks customers the question ‘Are sprouts the highlight of your Christmas or a long-loathed tradition?  . The website allows you to vote ‘Yes’ or ‘No’ to sprouts and enter a competition to win a trip to Brussels in Belgium. Sprout love doesn’t stop there, they also have linked up with Abel&Cole for a number sprout recipes including ‘Sprout surprise cake‘.

So the big question is ‘Do you like sprouts?’. According to the ‘Sprout’o’meter‘ 70% of Londoners said yes to sprouts. Personally I’m growing to like them and managed three with my Christmas dinner this year.


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