Spring Clean

The sun is shining and the shops are celebrating with Spring Clean campaigns – to get us ready for the new season.

Wilkinson’s is my favourite ‘The Big Spring Clean’, bold and bright with an almost kitsch feel, I loved the way it tied in with the other departments in the store.

Wilkinsons_Spring_Clean_2Wilkinsons_Spring_Clean_0Wilkinsons_Spring_Clean_3Wilkinsons_Spring_Clean_4

Morrisons have gone for the ‘Big Spring and tidy event’ it’s has a clean blue colour palette, the campaign graphic has an epic feel to it which plays on the scale of the event. In store the campaign felt like a real celebration, with bunting across the cleaning aisle. There were also key brands sponsoring the event.

It’s inspired me to do my own spring clean (of my wardrobe to make ways for my spring clothes)Morrisons_SpringClean_1Morisons_Spring_Clean 2014Morrisons_Spring_clean_3Morrisons_Spring_Clean_2

 

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