The sun is shining and the shops are celebrating with Spring Clean campaigns – to get us ready for the new season.
Wilkinson’s is my favourite ‘The Big Spring Clean’, bold and bright with an almost kitsch feel, I loved the way it tied in with the other departments in the store.
Morrisons have gone for the ‘Big Spring and tidy event’ it’s has a clean blue colour palette, the campaign graphic has an epic feel to it which plays on the scale of the event. In store the campaign felt like a real celebration, with bunting across the cleaning aisle. There were also key brands sponsoring the event.