Market fresh

The best way to communicate fresh produce is to emulate the market feel, it gives the feel of provenance and authenticity. Wholefoods have really embraced this concept and it works brilliantly in their stores. This window promotion for their healthy juices ‘Jungle Juicery’ is a great example of this. I’m a big fan of the retro graphics on the fruit boxes, ‘Barkers’ and ‘Yeti’s Best’ are just a couple of eclectic mix of brands on the packaging.

There is also a cheeky inflatable monkey hiding behind the bananas – what’s not to love.

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