A summer of flavour

This is a mouthwatering TV campaign from Marks and Spencers, which translates in store as ‘Summer of flavour’ . It’s really fun, and vibrant using a tie die effect on the colour gives it that chilled out hippy vibe. The in store theatre really brings it all to life, I love the bunting, it has a bit of a festival or village fete about it, feeling very British without the use of a Union Jack. The props are my favourite with large card retro vans, with the product merchandised in brightly coloured crates. There are cute little messages amongst the products like ‘BUY ME’ or ‘FIRE UP THE BBQ’.

It cleverly ties together the POS with the packaging giving a singleminded approach. The whole campaign really puts you in the BBQ mood.


When I saw this little sandwich bag I had to have it.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s