This is a mouthwatering TV campaign from Marks and Spencers, which translates in store as ‘Summer of flavour’ . It’s really fun, and vibrant using a tie die effect on the colour gives it that chilled out hippy vibe. The in store theatre really brings it all to life, I love the bunting, it has a bit of a festival or village fete about it, feeling very British without the use of a Union Jack. The props are my favourite with large card retro vans, with the product merchandised in brightly coloured crates. There are cute little messages amongst the products like ‘BUY ME’ or ‘FIRE UP THE BBQ’.
It cleverly ties together the POS with the packaging giving a singleminded approach. The whole campaign really puts you in the BBQ mood.