This Pull Bear store in Brighton is amazing, it’s got a paired back studenty vibe. Most of the merchandising units are raw wood contrasted with random, quirky and almost home like ornaments. My favourite is the wooden cockerel, something I’d love to have in my home! The lighting in the store works brilliantly with cool, bold lampshades, fun light signs and industrial spot lights.
As you come up to the men’s floor you can see the unfinished ceiling with brightly coloured pipes which has a strong graphic effect.
The point-of-sale uses notepad flip charts, they’re practical and they have a fun tactile feel which adds to the student look.
The store embraces technology with a TV screen showcasing their ranges, giving inspiration to customers, ideally located at the top of the stairs. The best bit in the store was the phone charging unit perfect for the stores demographic.