I discovered this little shop a few weeks ago, it’s the London flagship store for Brooklyn based chocolate makers the Mast Brothers. The window is very minimal with authentic cocoa bean bags giving the shop instant provenance cues. A simple white background is the perfect backdrop to the minimalist neon sign – Mast Brothers is making chocolate here.
Inside the the minimal theme continues, really making the chocolate the hero. Beautifully precise stacks of chocolate sit on wooden tables, showcasing the stunning patterned packaging. I got a chance to taste the chocolate too, mouthwateringly good but quite rich, you could only really have a couple of segments and at £8 a bar that’s all you need.
The back of the shop builds on the provenance and artisan approach of the brand, where you can see the chocolate being made.