Waitrose have a new campaign celebrating their own label products. Embracing the trend for personalisation they’ve have very cleverly used customer reviews to promote selected own label products.
The POS at the front of the store showcases positive handwritten customer reviews, using recognised star symbols alongside product photography. The featured products are on special promotion, entice customers to try. There is also a clear call to action ‘Have your say on waitrose.com‘ to encourage you to get involved.
I’m very tempted by their chocolate cake!