It seems that the sales come earlier and earlier each year so by the time I got out to the sales there was not a lot left and most shops were in further reductions. There were a few brands that brought out their regular sale graphics like ZARA and Topshop.
02’s sale uses their iconic blue brand colour with a POP of red, playing on ‘JanYOUary‘.
My favourite sale graphics were & Other Stories, this was probably because it was the one of the only shops I actually bought something from. The graphics were simple and understated with light pink light boxes, the aesthetic sale campaign compliments the brand.