January Sales 2016

It seems that the sales come earlier and earlier each year so by the time I got out to the sales there was not a lot left and most shops were in further reductions. There were a few brands that brought out their regular sale graphics like ZARA and Topshop.

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ZARA_JANSALE_2Most used the classic sale red but there were a couple that did something a little different, like Lush calling their sale ‘The Grand Bazarre‘ with fun yellow banner graphics.

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LUSH_JANSALE

ALDO_JANSALE16_1There seemed a trend for 3D typography these included Next and House of Fraser.

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02’s sale uses their iconic blue brand colour with a POP of red, playing on ‘JanYOUary‘.

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My favourite sale graphics were & Other Stories,  this was probably because it was the one of the only shops I actually bought something from. The graphics were simple and understated with light pink light boxes, the aesthetic sale campaign compliments the brand.

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My bargain sale buy from & Other Stories

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