Inspiration is everywhere

Sorry for the delay on this post I’ve had a busy few weeks. This Aldo window caught my eye a couple of months ago. Aldo always have simple, bold iconic window campaigns and this is no exception. The top showcases the boot on a vibrant rainbow background and the bottom compliments the product with a styled model. Perfectly showcasing their campaign ‘Inspiration is…

Hot stuff – from Lush

Lush is a shop which is hard to walk past without noticing, you’re usually hit with a strong fragrance. I always love their windows as they are usually very bright and graphic (my favourite kind). The window is simple and bold, with the attention grabbing headline ‘Looking for some hot stuff’.  Complimented by the packaging which is quirky and kitsch, I…

WAITROSE – As rated by you

Waitrose have a new campaign celebrating their own label products. Embracing the trend for personalisation they’ve have very cleverly used customer reviews to promote selected own label products. The POS at the front of the store showcases positive handwritten customer reviews, using recognised star symbols alongside product photography. The featured products are on special promotion, entice customers to try. There is also a clear…

Summer of Ugg

The summer seems to be almost over so to brighten your day I’ve tracked down a delayed post from early in the summer – a pop up promotion piece from Ugg – Summer of Ugg in Covent Garden. It uses classic seaside stripes as a backdrop, showcasing the seasons shoes supported by polaroids of lifestyle shots. The…

Earth Fare – Defining real food

Another store I visited while in Florida was Earth Fare, they claim to define real food. They had the warmth and quirky hand drawn signs like a Wholefoods, but the inside had a more bold direct feel. I loved the simplicity of the red typography on white walls it’s the perfect backdrop for the eclectic range…

Iceland – lovely lollies

I was pleasantly surprised when I went in my local Iceland. I’m not usually a customer and have not been inside for years. I’ve always thought of Iceland as just a value retailer a place to go for your frozen basics. It’s never seemed that appealing, the food has always looked processed and cheap and…

Dotty about Target

I’m a keen follower of Target on instagram they always post the most amazing, bright and iconic photography which always inspires me. I got the opportunity to go into my first Target store a couple of weeks ago and wasn’t disappointed. The window posters really set the scene for me, with bold geometric patterns mixed with…

Trader Joe’s illustrated cool

I’ve been lucky enough to travel to Florida recently, where I came across a couple of stores that I loved. This is the first one and my favourite ‘Trader Joe’s‘, (there are others to follow). ‘Trader Joe’s‘ is a quirky supermarket selling innovative foodie products under the ‘Trader Joe’s name. The store is a like…

Chocolate heaven

I discovered this little shop a few weeks ago, it’s the London flagship store for Brooklyn based chocolate makers the Mast Brothers. The window is very minimal with authentic cocoa bean bags giving the shop instant provenance cues. A simple white background is the perfect backdrop to the minimalist neon sign – Mast Brothers is making chocolate…

HOT.SPICY.VIBRANT

Another full of flavour festival from Selfridges in their foodhall. It felt like a real celebration with hanging banners, skull pinatas and lights. I loved the vibrancy of colour and authenticity of the graphics. There were also tie ins from other brands such as the brilliant Biscuiteers.