WAITROSE – As rated by you

Waitrose have a new campaign celebrating their own label products. Embracing the trend for personalisation they’ve have very cleverly used customer reviews to promote selected own label products. The POS at the front of the store showcases positive handwritten customer reviews, using recognised star symbols alongside product photography. The featured products are on special promotion, entice customers to try. There is also a clear…

Summer of Ugg

The summer seems to be almost over so to brighten your day I’ve tracked down a delayed post from early in the summer – a pop up promotion piece from Ugg – Summer of Ugg in Covent Garden. It uses classic seaside stripes as a backdrop, showcasing the seasons shoes supported by polaroids of lifestyle shots. The…

Earth Fare – Defining real food

Another store I visited while in Florida was Earth Fare, they claim to define real food. They had the warmth and quirky hand drawn signs like a Wholefoods, but the inside had a more bold direct feel. I loved the simplicity of the red typography on white walls it’s the perfect backdrop for the eclectic range…

Iceland – lovely lollies

I was pleasantly surprised when I went in my local Iceland. I’m not usually a customer and have not been inside for years. I’ve always thought of Iceland as just a value retailer a place to go for your frozen basics. It’s never seemed that appealing, the food has always looked processed and cheap and…

Dotty about Target

I’m a keen follower of Target on instagram they always post the most amazing, bright and iconic photography which always inspires me. I got the opportunity to go into my first Target store a couple of weeks ago and wasn’t disappointed. The window posters really set the scene for me, with bold geometric patterns mixed with…

Trader Joe’s illustrated cool

I’ve been lucky enough to travel to Florida recently, where I came across a couple of stores that I loved. This is the first one and my favourite ‘Trader Joe’s‘, (there are others to follow). ‘Trader Joe’s‘ is a quirky supermarket selling innovative foodie products under the ‘Trader Joe’s name. The store is a like…

Chocolate heaven

I discovered this little shop a few weeks ago, it’s the London flagship store for Brooklyn based chocolate makers the Mast Brothers. The window is very minimal with authentic cocoa bean bags giving the shop instant provenance cues. A simple white background is the perfect backdrop to the minimalist neon sign – Mast Brothers is making chocolate…

HOT.SPICY.VIBRANT

Another full of flavour festival from Selfridges in their foodhall. It felt like a real celebration with hanging banners, skull pinatas and lights. I loved the vibrancy of colour and authenticity of the graphics. There were also tie ins from other brands such as the brilliant Biscuiteers.

Hunter – Flagship store

In recent years the Hunter brand has gone from strength to strength. Following the revival of the wellington boot, now a fashion icon for fashionable festival goers. I’ve seen the brand extend into other products such as bags, jackets and sandals, and have been in all the fashion magazines. Hunter opened up their flagship store on Regent…

Destination Christmas

A fairytale Christmas from Selfridges with a contemporary twist to showcase this seasons gifts. Each window has a theme from a classic fairytale story from Rapunzel to Snow White. All the windows are framed with Christmassy foliage and are brought together under the campaign name ‘Destination Christmas’. My favourite window by far was the neon sign window from ‘Gods…

PULL BEAR DECOR

This Pull Bear store in Brighton is amazing, it’s got a paired back studenty vibe. Most of the merchandising units are raw wood contrasted with random, quirky and almost home like ornaments. My favourite is the wooden cockerel, something I’d love to have in my home! The lighting in the store works brilliantly with cool, bold lampshades, fun…

Festival of Love – Southbank

The Southbank Centre’s Festival of Love has been going most of the summer, I’ve had the privilege of going twice and want to go back to discover more. It’s a colour explosion, a place where all your senses are stimulated, from delicious pop up restaurants to events like comedy and burlesque figure drawing (which I went to). I…